Bar and Hospitality Photographer
Bar photography for hotels, restaurants, and hospitality groups
Bar Photography for Menus and Marketing.
Brent Herrig is a bar and hospitality photographer based in New York and London, shooting cocktail menus, bar interiors, and hospitality lifestyle for bars, restaurants, hotels, and hospitality groups, working since 2007. Bar work includes cocktail menus for BlackTail and the Dead Rabbit in New York and Scarpetta in Miami. Shoots are planned around the operational rhythm of the bar team, and most bookings cover a full menu plus supporting detail and environmental work in a single production, so the property leaves with everything it needs.
A production day covers 10 to 30 drinks, with hero, supporting, and negative-space angles per drink. Pours, loops, and cinemagraphs can be captured alongside the stills from the same build and lighting, and selects come back within 48 hours.
Trusted by Bars and Hospitality Brands
Cocktail, spirits, and hospitality brands I have shot for since 2007.
Specialties
Bar and Restaurant Photography Specialties
What a bar, restaurant, or hotel shoot covers, from the full cocktail menu to the room and the social feed. Each card opens related work.
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Cocktail Menu Photography
Full menu coverage from hero cocktails to detail frames, produced in a single production day with the bar team. Consistent lighting and framing across every drink so the menu reads as one coherent set, with hero, supporting, and negative-space variants per build for print, digital, and social use.
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Bar Environment and Lifestyle Frames
Environmental frames that give context to the cocktail program without pulling focus from the drink. Bar surfaces, backbar, and room atmosphere captured to match the venue's positioning. Lifestyle and product frames shot together so the full campaign tells one story.
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Hotel Food and Beverage Programs
Hotel F&B photography coordinated across bar, restaurant, and room service from a single engagement. Product, environmental, and lifestyle coverage produced together so the brand has one consistent visual language across every touchpoint, from menu to social to press.
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Restaurant Marketing and Social
Social and marketing photography for restaurant groups that works across printed menus, Instagram, paid ads, and press without reshooting for each channel. Formats, crops, and aspect ratios are built into the production plan from the start so every platform has what it needs.
Related Hospitality Work
Spirits Photographer
Spirits photographer for tequila, whiskey, vodka, gin, and rum. Label-accurate bottle builds, pours, and cocktails for advertising. NYC and London based.
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Wine Photographer
Wine photographer for bottles, labels, pours, and vineyard lifestyle. Label-accurate bottle builds, plus winery and restaurant shoots. NYC and London based.
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Beer Photographer
Beer photographer for breweries and beverage brands. Pour builds with controlled head, condensation, packaging, and lifestyle frames. NYC and London based.
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Liquid Motion
Liquid motion and cinemagraph photography for beverage brands. Pours, splashes, and loops captured alongside stills on the same day. NYC and London based.
View Portfolio →
Frequently Asked About Bar Photography
What does a bar and hospitality photographer do? +
A bar and hospitality photographer shoots cocktail menus, bar interiors, and lifestyle frames for bars, restaurants, hotels, and hospitality groups. Brent Herrig is based in NYC and London and has photographed bar programs including BlackTail and the Dead Rabbit in New York.
Do you shoot full cocktail menus in a single day? +
Yes, for most menus. A production day covers 10 to 30 drinks, shot with the bar team, with hero, supporting, and negative-space angles for each drink. Larger menus run across two or three days.
Can you capture environmental frames of the bar and room? +
Yes. Environmental frames are usually bundled with the menu shoot, so the venue has interior, detail, and cocktail coverage from the same day.
Can one shoot cover a hotel bar, restaurant, and room service together? +
Yes. Hotel food and beverage work can be coordinated across the bar, restaurant, and room service in a single engagement, with product, environmental, and lifestyle coverage produced together.
Do you work with our bar team or bring your own bartenders? +
Both. Menu shoots are planned around the venue's own bar team, and the crew can add a drink stylist, a producer, NYC or London bar talent, and vetted hand models when the brief calls for it.
Can you shoot pours and video for social on the same day as stills? +
Yes. Pours, loops, and cinemagraphs are captured alongside the stills from the same build and lighting, then delivered as MP4, MOV, WebM, or animated GIF sized for each channel. See the liquid motion portfolio.
How much does bar and restaurant photography cost? +
Cost depends on the brief and the usage, so each bar or restaurant shoot is quoted with creative fee, production, crew, post, and usage on separate lines. Usage, meaning where the images run and for how long, moves the price most. The cocktail photography pricing guide breaks down every line.
How quickly are bar and restaurant photos delivered? +
Selects come back within 48 hours. Final retouched timing depends on volume and is agreed in the brief.
Where do you shoot bar and restaurant work? +
On location at bars, restaurants, and hotels, or in partner studios in New York and London, with production travel across the US, UK, EU, and UAE.
Ready to Start?
Short brief, fast response. NYC and London based, available worldwide.